Some topics get talked around. Alex writes straight through them.

As GIDDI's brand manager and lead writer, Alex has spent years in the wellness and pleasure space working with brands that believe the body deserves honest, shame-free conversation. At GIDDI, that mission has a clear focus: making prostate pleasure as normalized as any other wellness practice. Not edgy or transgressive; just real.

The work is driven by a simple conviction that stigma around prostate health costs people good experiences, better health, and a fuller understanding of their own bodies. Alex writes to close that gap, one article at a time.

Most pieces get written late at night. There's something fitting about exploring topics that have spent too long in the dark. When not writing for GIDDI, Alex works on short fiction; mostly sci-fi and noir—two genres that share an obsession with what people do when no one's watching. Video games and time outdoors handle the rest.